If you’re selling physical products from an ecommerce store, then you will find that you have a number of specific advantages and disadvantages when compared with a real life store. And something that is definitely a disadvantage is that your customers can’t pick up your products and try them for themselves. Many people will be…
Recently, I was at a car boot sale and was selling old items out of the trunk. The aim was just to make a little bit of money from things I had around the house that weren’t getting much use. What I hadn’t anticipated was just what a great learning opportunity this would be or…
What makes something sell in an ecommerce store? On the one hand, it of course boils down to the nature of the product itself; whether it offers good value for money and whether it’s something that people actually want. It also comes down to timing, marketing and many other factors. But actually, what’s perhaps most…
If you have an ecommerce store and you are selling products you have bought wholesale, or that you have acquired the rights to, then this puts you in an interesting position. While you will be running a business and communicating directly with your customers, in many ways their experience is going to be out of…
Selling products on an ecommerce store as opposed to through a sales page is quite different. On a sales page, you only have one product and you are doing everything you can to make it sound appealing and like a great decision. In an ecommerce store however, you have multiple products and your aim is…
If you want to create an eCommerce store, then the first thing you’re going to need to do is decide precisely what you’re going to sell. You can’t have a shop without products and thus many people will mistakenly assume that this business model is not available to them. So the question then becomes: how…
If you’re selling physical products from an ecommerce store, then you will find that you have a number of specific advantages and disadvantages when compared with a real life store. And something that is definitely a disadvantage is that your customers can’t pick up your products and try them for themselves. Many people will be…
Selling products effectively means having a solid understanding of human psychology. Humans are funny creatures and when they decide to buy something, there can be all kinds of unexpected emotions and thought processes behind the scenes. Understanding these and tapping into them is the best way to make sure that you encourage people to buy…
When you’re trying to sell products through an eCommerce store, one of the biggest challenges you face is trying to overcome the various ‘barriers to sale’. Barriers to sale are anything that discourage people from buying your products, even though they actually want them and feel that they’re worth the money. One of the biggest…
If you have an ecommerce store and you are selling products you have bought wholesale, or that you have acquired the rights to, then this puts you in an interesting position. While you will be running a business and communicating directly with your customers, in many ways their experience is going to be out of…
When trying to sell as much as you can from an eCommerce store, there are two ways you can look at it. On the one hand, you are trying to convince people to want to buy. At the same time though, you’re also try to overcome people’s urge not to buy. This is a subtle…
What makes something sell in an ecommerce store? On the one hand, it of course boils down to the nature of the product itself; whether it offers good value for money and whether it’s something that people actually want. It also comes down to timing, marketing and many other factors. But actually, what’s perhaps most…
When you visit an ecommerce store such as Amazon, you probably don’t give all that much thought to the layout. Instead, you’ll probably just look for the product you want and then click buy. But while you might not give it much though, the designers that work at Amazon will have given it hours and…
Recently, I was at a car boot sale and was selling old items out of the trunk. The aim was just to make a little bit of money from things I had around the house that weren’t getting much use. What I hadn’t anticipated was just what a great learning opportunity this would be or…
